My name is Michael David Liss and Consensio is my Marketing Services practice. Consensio is a Latin word which means harmony. I like that connotation. It conjures up the image of a group of people combining their voices to embellish and enhance a theme. One dictionary definition of harmony is: the quality of forming a pleasing and consistent whole. I try to embody that goal of harmony in all of my work.
Why do certain companies or products win in the marketplace and others do not? I have been fascinated by this question for many years. Clearly, it is not the quality of the product alone that makes the difference most of the time. In fact there are numerous examples of inferior products dominating their market segments. There must be something else at play here.
I have found that a clear articulation of the Brand, coupled with a real engagement with the target market are two of the differentiating features of successful businesses and products. Knowing who you are and what you stand for, clearly articulating that passion and engaging your target customer in a meaningful way are how your business will improve its chances of success. This is my passion: helping my clients find their true voice and a way to engage their customers in a compelling way.
I am branding my approach with the phrase: Marketing Harmonytm. I believe that Marketing functions best when it is integrated into the fabric of your business. The Marketing Harmony approach begins with spending the time to understand your business, your target customers, your goals. Only then can we provide the best marketing ideas. When your business is fully engaged with Marketing Harmony you will develop an authentic voice with which to attract and engage your target audience.
My practice focuses on helping Small-to-Medium size businesses in two domains:
Your Part Time Marketing Ninja. Most small to medium-sized business do not have a full time marketing organization. Nor should they. It is an expensive function to carry as headcount. At the same time, unless you have a dedicated marketing function your public profile will be less than optimal. I can provide you with dedicated marketing resources which will learn your business and become part of your team. Because these resources are dedicated and long term, rather than project-based, your business ends up with a more consistent marketing approach. Building your brand is a long term, focused and essential process. I can customize a Ninja engagement to suit your needs - starting with only a few hours a month - so you can try us out and experience the value we bring.
Social Marketing Strategy and Tactics. There are lots of terms associated with this function: Social Media Marketing, Engagement Marketing, Referral Marketing and Conversational Marketing are popular. They all revolve around the same concept: moving from a "transmit only" form of marketing to one where you engage your customers in a two-way conversation. Many studies have been done which highlight the diminishing power of traditional advertising because most people don't trust it. On the other hand, people tend to build trust with a brand that embodies a passion and an authentic voice. Most businesses do not have the expertise, or the time, to build an engagement marketing model. I can help you develop that voice and use the tools appropriate to your business to truly engage your target audience. You will find that an engaged customer base is valuable asset and we would be excited to help you build that asset.
Please feel free to contact me to find out more. I offer a one day free evaluation of your current marketing programs.
